What’s the Deal with Labubu? It’s Creepy, It’s Expensive, It’s Everywhere | 2025’s Weirdest It-Accessory

In a world where luxury bags and curated sneakers have long reigned supreme, a new, unexpected fashion player has entered the chat: the Labubu doll. You’ve probably spotted it; a tiny, slightly creepy doll with wide eyes and a toothy grin peeking out of a Dior saddle bag. Once just a collectible vinyl figure by Hong Kong-based designer Kasing Lung and Pop Mart, Labubu has now become the must-have accessory in fashion circles.

From being styled with Chanel boucle sets to hanging out of Hermès Birkins, the Labubu doll has leapt from toy shelves to front-row fashion. On TikTok, #Labubu boasts millions of views, with users proudly flaunting their rare editions, color-coordinating them with outfits, and even securing them with pearl bag chains or designer scarves.

But this isn’t the first time something unconventional has gripped the fashion elite. Before Labubu, it was all about the is the viral “big red boots” by MSCHF. And also, Goyard reigned as the ultimate quiet-luxury staple: recognisable to the in-crowd but never flashy.

What makes Labubu so special now is its blend of playfulness, exclusivity, and collectibility—a trifecta that today’s fashion lovers crave. It’s also deeply tied to Gen Z’s love for irony, individuality, and nostalgic subcultures.

Whether it’s just another micro-trend or here to stay, one thing is clear: Labubu isn’t just a toy—it’s fashion’s new flex.