J. is one of the lead fashion brands for men and women. The brand started in 2002 with one store which only carried menswear but soon enough by 2011 they expanded to women's wear. Since J. has expanded to a range of products including fragrances, make-up, and clothing for teens. The brand's main motive is to revive traditional wear with a modern twist hence why J. is a pioneer in  traditional wear with timeless designs for all.

Cast and Crew is a new branch of the brand created by the power duo Adnan Siddique and Humayun Saeed. The brand is aimed to be a more luxurious and elegant brand for all the lovers of luxury. The brand has clothing for both men and women, it includes beautiful and elegant designs that will appeal to its consumer base. This brand represents the style of Humayun Saeed and Adnan Sidique to create a fun collection of clothing and accessories.

The luxury apparel for men ranges around Rs 7,990 while stitched and unstitched clothing for women ranges from around Rs 4,500 to 8,500. The designs are modern and trendy with a classic element. The apparel is available online and in selected J. outlets and online at .

J. is a fashion-forward and leading brand. With the addition of Humayun Saeed and Adnan Sidique, the brand wants to expand its operations. The powerful duo brings their style and experiences to the brand. The superstar duo has a style which is a mix of classic and modern. Their charisma and passion will make the brand even more unique.

Cast and crew’s launch event was held at Frere Hall. With a black carpet rolled out for all the celebs, cricketers and influencers around Pakistan. The event was hosted by HSY and Anwer Maqsood was present to share words of wisdom at the stage followed by a question answer session with the superstar duo – Adnan and Humayun. The event ended with a lot of fun activities on stage with the celebs. The event also included a tribute to the country – by celebrating 23rd march and singing the national anthem.

You can buy your favorites at or find them at on instagram for the womens collection and at on instagram for the mens collection.

  • In: Lifestyle