MOHSIN NAVEED RANJHA STUDIO ENTERS KARACHI WITH A GRAND LAUNCH

Posted On: 08:28 PM, 24 Jan, 2023
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MOHSIN NAVEED RANJHA STUDIO ENTERS KARACHI WITH A GRAND LAUNCH

Saturday,7th January 2023, Karachi: Pakistan’s premier fashion designer Mohsin NaveedRanjha launched his new studio in DHA Phase 6 Bukhari Commercial inKarachi.The newstore is the brand’s firstoneoutsidedesigner’shome base in Punjab.

The luxurious new Mohsin Naveed Ranjha studio opened its doors to Karachi just in time forthis festive season, showcasing the label’s most sought after collections, along withansignature heirloom bridals, semi-formals and prêt-à-porter collections.

Speaking on the launch of his new studio designer Mohsin Naveed Ranjha commented, “Overthe years we have hadalot of interest from people in Karachi who have been wanting to buyour clothes and places orders for custom bridals.They have always loved our work and for usit wasUnderstanding that not everyone can travel to Lahore orGujranwala, this studio will tryto satiate those customers and also allow us to better serve them with our expanded retailfootprint. Also we will be having more exclusive collections and launches tailored to theKarachi taste palette”With this the brand new Mohsin Naveed Ranjha flagship store is sure to be the perfect one-stop shop for weddings this year.The star-studdedlaunch turned out to be an exciting affair for fashionistsand glitterati from allacross Pakistan with some flying in from Islamabad and Lahore to show their support.

Modelspresentedan exclusive preview of Mohsin Naveed Ranjha’s newsignaturecreations. Thelaunch was attened by power house actorsMaya Ali, Syra Yousuf, Armala Hassan, HareemFarooq, Gohar Rasheed, Ushna Shah, Hamza Amin, Bilal Saeed, Imran Ashraf,Junaid Khan, Aijaz Aslam, Sarwat Gilani, Fahad Mirza, Fellow designers like Hassan Sheheryar Yasin, Zaheer Abbas, Ansab Jahangir and models Hira Tareen, Nausheen Shah, Umer Alam,Amna Arshad,Waqar Butt, Junaid Niazi, Nubain Ali, Jerjees Seja, Abdullah Sultan, Zainab Reza, stylist Mehek Saeed, Zahra Malik, graced us with their presence. Members of press and many more along with an assemblage of luminaries from the fashion, entertainment, and media industry were also in attendance.

Founded in 2014, the Mohsin Naveed Ranjha brand straddles the present while rooted ineastern heritage and traditional artistry of Pakistan. The brand focuses on incorporating quintessential craftsmanship,and isimbibed with lovefor cultural heritage, The MohsinNaveed Ranjha's Design House juxtaposes modern sartorial prowess and the intricacies of oldworldtechniques.Richly detailed,and sumptuously embellished clothesare crafted to lend anedge to the Mohsin Naveed Ranjha’s modern, Pakistani woman. Fromluxuriousbridalstojoyouslyfestive formals,and vibrantready-to-wear for both men and women,MNRcreatesunique combination of historicalelementsand contemporary chic through the finetraditionalcrafts and textiles of Pakistan.