ELEGANZ LUXURY HOSTS NICOLAÏ – A NICHE FRENCH PERFUME’S BRAND AMBASSADOR ‘DAMIEN FLYN’ AT MALAK, DOLMEN MALL CLIFTON KARACHI
Eleganz Luxury Pvt Ltd proudly hosted an exclusive session at Malak, Dolmen Mall Clifton, featuring Mr. Damien Flynn, the official Global Ambassador of the prestigious French niche fragrance house, NICOLAÏ. He joined NICOLAÏ in 2013 as a Brand Manager. As NICOLAÏ expanded internationally, Damien’s role evolved: he now serves as Brand Ambassador, representing the brand worldwide. With deep knowledge of the brand’s heritage and a love for perfume culture, Damien plays a key role in sharing NICOLAÏ’s story.
Founded by Patricia de Nicolaï in 1989, NICOLAÏ has become a distinguished jewel of French Niche Perfumery, celebrated for its uncompromising commitment to quality, authenticity, and craftsmanship. As a niche fragrance house, the brand has maintained its independence while preserving the timeless artistry of French perfumery.
This event at Malak featured two distinct segments: one was a dedicated Beauty Advisor training conducted directly by Mr. Damien, underscoring the importance of front-line staff having a comprehensive understanding of the brand; the second was an exclusive blogger meet and greet.
During the training session, Mr. Damien Flynn delivered an in-depth introduction to NICOLAÏ’s heritage, philosophy, and exceptional creations. Attendees were offered a rare, up-close experience with raw materials, deepening their understanding of each fragrance's complexity and craftsmanship. His interactive and engaging approach allowed Beauty Advisors (BAs) to participate enthusiastically, ask questions, and gain the confidence to represent the brand knowledgeably. The training concluded with a heartfelt gesture of appreciation certificates and branded gifts were presented to all participants, recognizing their enthusiasm and commitment to learning.
The Blogger Meet-Up at the Malak outlet brought together leading influencers and content creators from Pakistan’s beauty and lifestyle community. This exclusive session was also led by Mr. Damien and began with a concise yet insightful brand introduction. He shared the rich heritage of NICOLAÏ, highlighting its Parisian roots, in-house creative direction by Patricia de Nicolaï, and its commitment to authentic, niche perfumery.
A key highlight of the meet and greet session was the presence of the Deputy Consul General of France, Manolya Senol, who joined the gathering and graciously shared her heartwarming reflections. This Session was concluded with presenting the gift hampers to the bloggers.
Eleganz Luxury has once again demonstrated its vital role in enriching the luxury beauty and fragrance landscape of Pakistan. By not only making premium international brands accessible but also prioritizing education, training, and authentic brand engagement, Eleganz ensures thatthe foundation for luxury is built on substance, knowledge, and experience.