The rise of the influencer

Influencer what does that term mean to you in your journey how is it any different from modelling 

I see influencers as more of a brand rather than a model.
From my experience of running Pakistan Street Style, people who share more about their personal lives and build a connection to their followers are better at ‘influencing’ people to show interest in the products they endorse. 
Models usually just wear the clothes that brands dress them in for shoots but influencers usually put their own personal style in to the photos they use to promote a brand. 

You have become famous for content from abroad and now are here what do you feel about the change in environment 

It’s definitely an adjustment. Luckily I have my parents and extended family here so it’s made it easier for me to settle down here. Being abroad, it was quite restricting to work with Pakistani brands because of the distance but now it’s been easier to to connect with brands as well as attend all the fashion events I had been missing while I was away

What goes into becoming a leading influencer ? 

Producing high quality content. And trying to do something a bit different from other influencers. You also need to stay true to yourself because people trust you to give genuine recommendations rather than endorsing every other brand 

What are the five things you do not go without in your bag 

My lip stain, concealer, phone, headphones and sunglasses 

Influencers are looked upto by so many people for aspiration do you believe they are doing their part in maintaining mental health 

I think it’s hard for influencers to strike a balance between doing their job and fulfilling their social responsibilities. At the end of the day, they’re just ordinary people who have managed to get a following because of things like their fashion sense, life tips, makeup skills etc.
I think it’s bit unfair to only target them when it comes to mental health issues when there are so many other factors. 
That being said, I think it’s important for influencers to be more honest about the content they make. Whether it’s wearing borrowed outfits from designers or not editing their photos too much. 

Who do you look upto in terms of style in pakistan

I really like Muzi Sufi’s style and aesthetic 

Matching separates or ensembles what do you like and when 

I’m not really a fan of matching separates because there are not that many ways of styling them. I prefer wearing a statement piece and styling around it.

Is it difficult to break into the industry in pakistan like so many stories we hear 

I believe it can be if you don’t know anyone in the industry. I really didn’t have any connections before I made Pakistan Street Style and people only started working with me because of my following. Though I am grateful for the opportunities I’ve been given because of my platform, I wish the industry would be more welcoming for up and comers.

What is the most difficult thing you have had to do on your journey 

I think putting myself out there has been quite difficult. I’m actually quite shy and an introvert so forcing myself to meet new people and take part in blogger shoots has been a bit challenging. 

What would you like to say to young people out there watching you and aspiring

Work hard live your life and dream