Surprise! Fragrance by Ideas to Launch on June 15

Surprise! Fragrance by Ideas to Launch on June 15

Let us give some sweet-scented news! Pakistan’s favourite fashion and lifestyle brand Ideas is launching its own line of perfumes and fragrances on June 15, 2022. The brand has become a household name by providing us with all our fashion needs, and it’s now time for fragrances. Below we are sharing some glimpses of what is in store for us: 

For Women:

The range includes various products from Eau De Parfum scents to Deo sprays and body mists. You will be pleasantly surprised by how strikingly different each product is.



This perfume is like the best of both worlds as it is of the fruity floral category. You are sure to fall in love with the scent and mesmerize others in your company. The base of this perfume is cedarwood, sandalwood, amber, and musk. A combination divine! This is a perfect gift for the love of your life; which includes you yourself as well. A must-have for this season!


Velvet Majestic

Here is another amazing fragrance that you will surely fall in love with. Velvet Majestic comes under the category of fruity, floral, and musky. Therefore, you are sure to be using it on daily basis. It stays on for a long time making it ideal wear both for work and home. The base of this perfume is patchouli, amber, and musk. You can buy it for yourself or gift it to your friends for their celebrations. 


Spring Times

As the name suggests, this perfume captures the fresh aura of springtime. The base of this perfume is musk, patchouli, sandalwood, and cedar. It has a super pleasant fragrance that lasts the whole day long and leaves a lasting impression. It is ideal for working ladies as it makes the wearer feel energetic and in control. 

For Men:

The range includes an encapsulating range of Deo sprays and Eau de Parfums. From fresh daytime to spicy nighttime, the scents of this range are truly unique.



This is your perfume if you want it to stay with you for a really long time. Do keep in mind, that the longer a perfume stays on the wearer, the stronger impact it leaves on others. The base of this perfume is styrax, cypress, and incense all that is enough for you to bag compliments for your perfume choice. This perfume has a leathery linger. Use it once and you will be hooked for life!


Power Marine

This is a perfume with traditional ties and modern touches. It is timeless. Made to be used by the man of power; this perfume is perfect for any occasion and shall make a perfect gift for the man you value the most in your life. The base of this perfume has vanilla, dry amber, and musk, while its category is fresh aromatic. 



This is a very promising perfume for men and we are sure you will fall in love. This perfume has a distinct aroma, thanks to its woody notes. Its base is of amber, cedarwood, and suede. It is a must-have for this season if you strive for nothing but the best! This makes an ideal gift for your loved ones as well. 

So, mark your calendars for June 15 as Ideas will unveil the full range of 42 fragrances. Head to your nearest Ideas store or shop online at and enjoy FREE delivery on orders worth PKR 2,000 or higher. 

  • In: Lifestyle