Digging In: Krave Mart Badluck Badruddin

Posted On: 04:20 AM, 30 Mar, 2022
By Administrator: Webdesk

Digging In: Krave Mart Badluck Badruddin

The newly launched 3-part DVC series by Krave Mart perfectly revolves around its brand personality and brand identity. The short story line works like magic for consumers to remember what the brand aims to convey and how it has positioned itself in the minds of consumers. These series help them remember what message the brand intends to convey and how it is creating value for them.

Brand personality is personification of a brand where it is given a set of human qualities or attributes that help consumers induce positive emotional responses. The ad series of Krave Mart exhibit uniqueness, competence and humor as brand personalities. Its uniqueness is in terms of providing quick delivery service where Krave Mart is ahead of its customers and claims to provide the delivery service at your doorstep Soch Se Ziada Tez after the order is placed by the customer.

This is just like Badluck Badruddin was thinking about solution to the problem and the Krave Mart rider was already there with the solution. The series also exhibits competence as a brand personality of Krave Mart. Krave Mart claims to be more competent than its competitors by providing its customers with the same products and services but with more efficiency and success rate. We see the problem arose at different life stages for Badluck Badruddin but Krave Mart was there in no time. It worked like magic.

Brand identity is visible and apparent elements of a brand including logo, color and package design that distinguish a brand from another brand in the minds of consumers. The logo has a K with animation which is a sign of quick delivery. This K has a hidden message that everyone can understand after watching those ad series just once. The yellow color is a sign of happiness, optimism and creativity. The ads series feature this color that shows how creatively the worries of Badluck Badruddin have been converted into happiness and he feels optimistic in his life after experiencing Krave Mart's quick delivery. The package design in the ad series is well sealed and easy to handle that shows it is easy for the rider and for you too to handle it that makes it easy to deliver the products inside at your door step safely avoiding any mess.

In: Lifestyle