Dressing up fashionably is always paramount because isn’t it when you look good, you feel good? But with the pandemic entering the picture, fashion had taken a backseat and we all got a little complacent unconsciously missing out on the positivity a good dress brings in.

Thankfully, with the restrictions of the pandemic loosening, the world is getting back in its spirit, and when it comes to reviving that sense of fashion, we see Almirah at the wheel.

Almirah’s latest campaign for its Summer Collection 2022, Summer Savoir, is that refreshing jolt of energy we all needed. It doesn’t only appeal to the nostalgia of vacationing but entices one to get on a plane and land on a spot with scenic beaches, with a creative spin of adding gorgeous outfits to elevate the holiday enthusiasm. 

The campaign has utilized high aesthetic studios and has been shot on the exotic beaches of the Far East – a tempting call for a vacation.

The mesmerizing palette of the outfits and the vibrant theme of the campaign set the mood right while repositioning traditional wear with a creative spin. 

This is the first time we are witnessing a fashion evolution that marks eastern wear as a to-be holiday dress code. It is stunning, stylish, and nothing less than simply gorgeous!

Even the name of the collection hints at the mood it aimed to set! Summer Savoir is a classy, graceful, and sophisticated way of being out there, flaunting your style in the season. The collection features 3-piece and 2-piece outfits as well as tunics that make one look like a fashionista stepping out into the bright summer sun. 

The 3-piece and 2-piece ensembles, set in enthralling colors and patterns, are tastefully elegant. The range is designed with sophisticated embroidery on breezy and soft lawn fabric, flowy swiss voile, classy jacquard, stylish khaadi net, and elegant schiffli embroidery that is impeccable and perfect for summer casual as well as summer soiree-ready.

The tunics from the brand come in pulsating and fresh hues presenting lacey details and flowy schemes with a splash of lively flamboyance. The smart cuts are perfect to wear to work. Relaxed and yet formal silhouettes ensure nothing comes in your way to seize the day. 

The brand also brings a beautiful and separate array of signature Kurtis that boast a contemporary fusion of ethnic designs and modern cuts, perfect for an effortless and charming summer look.

The surprise doesn’t stop here. In addition, the brand’s Summer Collection'22 for Men, Haute°C, is a worth-admiring take on men’s fashion. Reinventing traditional wear in the fashion lexicon, Haute°C makes eastern menswear Haute (read: hot) choice for the modern male. The cherry on top is the style and cuts we see in the men’s range. Each piece is individualistic, effortlessly stylish, and chic.

The brand has been able to break the archetype, re-contextualize, and re-position traditional menswear showcasing it in the bustling metro outdoors, summer-welcoming beachfront, and highly aesthetic studios, redefining it from different viewpoints. 

Almirah’s campaign has gotten the creative juices of the fashion aficionados flowing and kicked off an inspiration with us grab eastern wear for the next holiday. If you feel you are all ready to pack for the next trip, you know where to shop! 

  • In: Fashion