Pakistan's First Production and Entertainment Two-Day Conference To Kick Off Early December

Pakistan's First Production and Entertainment Two-Day Conference To Kick Off Early December
Pakistan's first national production and entertainment trade conference, FocusPk16 is set to open its door on Saturday for a two day long event at the Beach Luxury Hotel in Karachi.

Organised by the Federation of Pakistan Chamber of Commerce and Industry (FPCCI) led by the FPCCI- Standing Committee on Production and Entertainment committee's chairperson Atika Odho. At the conference, Atika Odho said that this one of a kind conference will be a game changer in the industry.

“FocusPk16 shall be filling in a wide gap in our industry where we have resources but aren’t sure of how to utilise them,” said the talented actress. The conference is not just for people who are involved in the industry but for aspiring filmmakers and entertainers as well.

FPCCI VP Muhammad Hanif Gohar added,

“I am so happy to see our country’s entertainment and production industry — which had been ignored earlier, getting good attention,” he said, adding that Ms Odho and her team had worked very hard to bring that together.

FPCCI senior vice president Shaikh Khalid Tawab said this was the first time the federation was doing something related with the entertainment industry. “This is and can become an even bigger industry but it has to be promoted,” he said.

The sessions will begin at around 11.30am and go on till 5.30pm. The topics that are scheduled to be covered are a range of issues, including scripting, storytelling, animation, theatre, music, parallel cinema, programming, foreign content and syndication, censorship policies and auto engineering.

Speakers at the conference will include information minister Maryam Aurangzeb, Pemra chairman Absar Alam, Aly Mustansir, Usman Peerzada, actress Maria Wasti, actor and director Sarmad Khoosat, Choorian director Syed Noor, Vasay Chaudhry, singer Zeb Bangash, writer Hasina Moin, Sarwat Gilani, Samina Ahmed, Misbah Khalid, Zohaib Kazi, Salman Shahid, Seemi Raheel, musician Shallum Xavier, cinema owner Nadeem Mandviwala, Sohail Hashmi, CEOs, media house owners, producers and directors.