The queen of kaftans, AMMARA KHAN, unveils her gorgeous Eid collection, NURAE, bringing together her signature AK prints, refined tailoring, and festive-ready silhouettes.
The Must-Have Edit: A Wardrobe for Every Festive Moment
NURAE has been thoughtfully curated to accompany you through the entire festive compass — from reflective Ramadan iftars to the high-spirited elegance of Chand Raat; from intimate Eid lunches to glittering evening gatherings. Each piece transitions seamlessly from day to night. Luminous fabrics catch the soft glow of sunset, while sparkling embellishments awaken under evening lights.
The Signature Art of NURAE
Hand-Worked Jewel Tones
Elevating the art of hand-embellishment, these designs are drenched in rich jewel hues — deep berry, royal blue, and radiant emerald. Pearls, crystals, sequins, mirror accents, and hand-crafted tassels come together in meticulous harmony.
Signature AK Prints
A defining element of NURAE, the AK prints showcase the creative language of AMMARA KHAN. Combining ornamental motifs with detailed embellishment and carefully balanced compositions, these designs bring structure and character to every silhouette.
Hand-Embellished Formals
The haute jewels of the collection — super-detailed, couture-level craftsmanship designed for high-end Eid evenings. These pieces carry stunning, sparkling details that feel custom-made, infused with depth and dimension.
The Artisan’s Tanka: Where Luxury Lives
Every garment is brought to life through meticulous handwork. French knots, single tankas, crystal placements, and color blending are personally overseen by AMMARA KHAN herself. From the first sketch to the final stitch, every detail is considered. Every crystal is chosen by hand. Every hue is blended to perfection. Look closer, and you will discover the hidden verses of the collection:
Seashell drop accents that sway with movement.
Hand-crafted tassels that whisper tradition.
Sequin jaals that shimmer like scattered starlight.
The Fabric Story: Where Light Meets Silk
The fabrics in NURAE — chiffon, raw silk, and zari net — are chosen to work in harmony. Lightweight chiffon ensures flow, raw silk provides shape and body, and zari net adds subtle luminosity, creating pieces that are sophisticated and celebration-ready.
The AK Silhouettes
The Modern Kaftan
A silhouette close to AMMARA KHAN’s creative heart, the kaftan remains a signature of the house. The AK kaftan bridges glamour and comfort, offering a silhouette anyone can pull off. For Eid dinners and evening celebrations, the AMMARA KHAN kaftan remains a defining expression of the house — where simplicity transforms into unforgettable glamour.
Contemporary Co-ords
Designed for the modern celebrant, matching sets elongate the silhouette while maintaining comfort. Perfectly suited for day-to-night transitions, these co-ords capture a chic sensibility that defines modern festive style.
A Curated Palette of Light
Luminous Pastels
Lilacs, champagne golds, and ivory tones define daytime Eid elegance. Soft yet radiant, they reflect the gentleness of morning prayers and sunlit gatherings.
Jewel-Toned Statements
Deep berry, royal blue, and vibrant emerald command attention under evening lights. These hues are designed for nighttime glamour — rich, confident, and unforgettable.
AMMARA KHAN’s Personal Favorites: Curated with Heart and Craftsmanship
Selected for their intricate craftsmanship and the way they capture the spirit of Eid, these personal favorites reflect her vision of festive sophistication
Its intricate hand-embellished detailing over a garden-inspired Art Nouveau print creates a striking balance of drama and elegance.
2. Starry Mirage Kaftan
Sparkling crystal embellishments and intricate embroidery create ethereal glamour, perfect for enchanting Eid evenings.
3. Lune
Hand-embellished floral motifs and a tie-dye dupatta create a serene yet striking ensemble for festive celebrations.
Step into NURAE, where each piece transforms celebration into an experience of elegance.
https://www.ammarakhan.com/collections/nurae